Modern architecture
has failed.
We are taking action.
Join us!

Our mission

Principles of Failure

We have identified five main Principles of Failure ingrained in our current architecture. It is clear: we need a fundamental SHIFT.

01/05

Uniform Architecture

“One-fits-all” designs that disregard local climate, culture, and context.

Resource ignorance

Energy-intensive buildings relying on mechanical climate control and cheap energy.

Short-term Responsibility

Buildings prioritized as financial assets over social or functional value.

Car-Centric Urbanism

Development patterns favoring automobiles, fueling urban sprawl and urban heat islands.

Social Ignorance

Decisions that overlook public well-being and human experiences.

How SHIFT works

About SHIFT

We are a group of architects and industry experts from all around the world who believe the building industry needs a SHIFT. Through regular workshops, we note where architecture is going wrong and learn from solutions found in the Global South. We are on a mission to design scalable, sustainable strategies that will make the whole industry change.

Join our movement

Participants

Are you working on a project that follows the SHIFT philosophy or is committed to specific aspects of the initiative? Then send us your project. We are excited and look forward to receiving your submission.

Supporters

Do you want to become a part of this SHIFT movement and help to make global architecture more resilient, climate-conscious and culturally responsible? Then download the supporter logo and share it in your networks.